Working with Curlytop Design:
The Benefits

Excellence in Design

Who makes a better website designer: a graphic artist or a computer tech? The answer is -- a person who's some of each!

The visual graphic elements are very important for the "look" of the design, but building a successful website also requires considerable technical knowledge in both HTML (the code that the browser reads, resulting in what you see on your computer) and CSS (Cascading Style Sheets, the styling elements: color, layout, and design attributes).

Graphics alone make for a nice-looking site, but if it does not behave and interact as designed, it becomes frustrating to the user, and your visitor departs. Computer knowledge by itself is important, but often results in the sacrifice of the aesthetics and creates a ho-hum environment.

With experience in graphic arts and comfort with computers, Curlytop offers the best of both worlds, which results in a nice-looking website that also operates efficiently.

Excellence in Communication

With many years of sales and marketing experience as well as utilizing superior creative writing skills, we know what it takes to present your ideas or products in the most effective fashion, which usually results in increased sales and exposure for your business.

Eye catching, effective composition

Colors are complimentary and tasteful; text is clear, brief, and to the point, the better to communicate your message to your visitors and prospects.

Our websites are uncluttered and easy to scan quickly; this is especially important as you have such a short time to attract attention, deliver your message, and keep your visitors' interest before they move on.

Totally functional and easy to navigate

Pages load quickly; links go to the desired destination; navigation menus are easy to locate and use.

Your website address (URL) is submitted to Google, Yahoo, and several other search engines to encourage indexing, increasing the chances of your site ranking higher and appearing in a search. Keywords and description are carefully worded to attract search engine web robots.

We're detail oriented

Curlytop Design validates every one of your web pages against a formal Standard, such as those published by the World Wide Web Consortium (W3C) for HTML and XML-derived Web document types. It serves a similar purpose to spell checking and proofreading for grammar and syntax, but is much more precise and reliable than any of those processes because it is dealing with precisely specified machine languages, not with nebulously defined human natural language.

In addition to the Validation, we check to see how your site renders in several different browsers (Internet Explorer, Firefox, Opera, Safari) on both PCs and Macs. You would be amazed at how differently each browser displays the design, and how important it is for your web designer to utilize the best design techniques and compromises so that your site looks and operates as functionally and beautifully as possible, no matter what kind of computer is used.

Personal attention is the key

Curlytop Design is a small freelance design firm in Santa Rosa CA, owned and operated by Ned Alpert, webmaster. That's me: designer, writer, graphic artist, programmer, bookkeeper, sales manager, customer service. The buck stops here!

Affordability

See above: No overhead, no employees, no insurance, no payroll taxes. The savings are passed through to the client!

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